Abdolghader Ebrahimi

Ghader leads design and engineering. He takes a brand from its identity through to a working interface and stays involved through the build, so the design that gets approved is the design that ships. This website — designed, built and hosted by the studio's engineering company, White Nine IT — is that process end to end.

How he works

A project begins with the brand: the logo, the palette, the type and the layout rules that everything else inherits. The interface is then designed as a system rather than a set of pages, which is what keeps a site coherent as it grows and lets a client's own team extend it without breaking it.

Performance and technical SEO are treated as design constraints from the first sketch rather than a checklist at the end. A page is judged on how fast it paints on an ordinary phone and how clearly a search engine can read it, not only on how it looks in a presentation.

What clients get from that

One person accountable for the whole surface — identity, interface and the code behind it — and an admin panel they actually use, because it was designed alongside the site rather than bolted on afterwards.