The brief
Roza has supplied the UAE trade with vehicle interior materials and outdoor fabrics for over twenty years — PVC leather, auto carpet, floor matting, and tear- and water-resistant fabrics for outdoor furniture and shade canopies. Fabric is a material you buy with your eyes, so the site is built around large photographs of the material range, shot in-studio under controlled lighting so what a buyer sees on screen is close to what arrives.
What mattered
- Studio photography of the material range
- Catalogue organised by application, not by SKU
- Admin panel for the team to manage the catalogue