Amin runs the studio floor. On a Lenzo shoot he is the person who designs the lighting, operates the camera and grades the result. None of it is subcontracted, so what a client approves on set is what they receive.
How a shoot with Amin works
Every job starts with a conversation about where the images will actually be used, because a marketplace listing, a brand campaign and a social feed each need a different picture of the same product. From that brief he plans the set, the lighting and the shot list, then shoots in blocks — so a catalogue of a hundred products reads as one consistent series rather than a hundred separate photographs.
Film work follows the same logic: the brand film for the website and the vertical, sound-off cuts for social are planned as one shoot, not two, so the budget goes into the footage rather than into a second day.
Where he works
The studio handles product, packshot and lifestyle work under controlled light; location work covers venues, interiors, teams and events anywhere in the Emirates. Industrial and trade clients — tyre distributors, fabric suppliers, parts importers — are a particular strength, because the photograph is the product until the order arrives.
On every project
What Mohammad takes responsibility for
- Creative direction and the shot list
- Studio and location lighting
- Camera operation for stills and film
- Colour grading and post-production
- Delivery in the crops and formats each channel needs
From the blog
Articles by Mohammad
- Photographing food and drink for menus and delivery appsA dish on a delivery app is judged as a thumbnail, at arm's length, next to thirty competitors. What that does to the lighting, the angle, the styling and the shot list.
- Real estate photography and video in Dubai: what a listing actually needsA listing competes in a grid on the portals long before anyone books a viewing. The first photo, the next ten and the walkthrough do most of the selling.
- Corporate headshots and team photography that do not look like stockThe team page is often the most visited page after the home page. How we photograph a company's people so they look like themselves, consistently, across a hundred staff.
- Industrial and product photography in the UAE: what actually mattersFactories, warehouses and heavy products are hard to shoot well. How we plan an industrial shoot, and the questions worth asking before you book one.
- Choosing lenses for commercial photographyWhich focal lengths earn their place in a commercial kit, what each is genuinely for, and why the expensive zoom is not always the right answer.
- From brief to delivery: how a commercial shoot actually runsWhat happens between signing off a brief and receiving the files, stage by stage — and the specific points where projects usually go wrong.
- Our retouching and colour workflow, from raw to deliveredWhat happens to an image after the shutter closes — culling, colour, retouching, export — and why colour accuracy is a returns-rate issue.
- What a content retainer actually buys youOne-off shoots produce a burst of content and then silence. What changes when production becomes a monthly rhythm instead of an event.
- Short-form video that survives the first three secondsVertical video is not a landscape edit turned sideways. What changes when the platform, not the viewer, decides who sees your work.