Blog
8 articles on web from the Lenzo studio in Dubai — what we have learned doing the work.
The UAE has had a federal data protection law since 2022, and most business websites here still run a privacy policy copied from a template. What the law actually asks of a website, and what to change.
Abdolghader Ebrahimi
For a clinic, a restaurant or a showroom in Dubai, the map result is the search result that matters. How the profile is set up correctly, what Google's photo rules are, and what actually moves the ranking.
Quotes for the same website in Dubai run from a few thousand dirhams to well over a hundred thousand. What the money buys at each level, and the questions that place you in the right band.
Every site we ship runs on infrastructure we manage, behind Cloudflare, isolated from its neighbours. What that involves day to day, and what it protects against.
Most bilingual sites in the UAE are an English site with Arabic poured into it, and the layout, the type and the content all show it. What a proper second language involves.
Social gets you discovered. It does not get you found, it does not rank, and you do not own it. What a website does that a feed cannot.
Site speed is treated as an engineering concern. It is a revenue concern, and the numbers are unusually direct about it.
Every site we ship runs a Next.js front-end against a .NET API. The reasoning behind that split, and the trade-offs we accepted for it.
