Blog
5 articles on web from the Lenzo studio in Dubai — what we have learned doing the work.
Every site we ship runs on infrastructure we manage, behind Cloudflare, isolated from its neighbours. What that involves day to day, and what it protects against.
Abdolghader Ebrahimi
Most bilingual sites in the UAE are an English site with Arabic poured into it, and the layout, the type and the content all show it. What a proper second language involves.
Social gets you discovered. It does not get you found, it does not rank, and you do not own it. What a website does that a feed cannot.
Site speed is treated as an engineering concern. It is a revenue concern, and the numbers are unusually direct about it.
Every site we ship runs a Next.js front-end against a .NET API. The reasoning behind that split, and the trade-offs we accepted for it.
