Blog
6 articles on photography from the Lenzo studio in Dubai — what we have learned doing the work.
A dish on a delivery app is judged as a thumbnail, at arm's length, next to thirty competitors. What that does to the lighting, the angle, the styling and the shot list.
Mohammad Amin Ebrahimi
A listing competes in a grid on the portals long before anyone books a viewing. The first photo, the next ten and the walkthrough do most of the selling.
The team page is often the most visited page after the home page. How we photograph a company's people so they look like themselves, consistently, across a hundred staff.
Factories, warehouses and heavy products are hard to shoot well. How we plan an industrial shoot, and the questions worth asking before you book one.
Which focal lengths earn their place in a commercial kit, what each is genuinely for, and why the expensive zoom is not always the right answer.
What happens to an image after the shutter closes — culling, colour, retouching, export — and why colour accuracy is a returns-rate issue.
